Playbook

We published our strategy so others can build similar spaces for startup communities.

Factory is a network of spaces built to support entrepreneurs and foster innovation.

Our Vision is a more promising future driven by entrepreneurs.

(Excerpt from “What is Factory?”, page 6)

Ten Concrete Commandments

We live and operate by these basic rules

Curating Interfaces

The key to empowering a global network of entrepreneurs and innovators lies in building bridges across disconnected verticals and cultures. Established industry, politics and academia have difficulties connecting with the startup world and building lasting relationships. As a physical space, Factory forms an interface between these verticals - tying the network together and creating long-term impact on the ecosystem itself.

(Excerpt from “Curating Interfaces”, page 20)

Policy

The voices of entrepreneurs are often not heard by politicians and their expertise is not considered when forming policy, thus preventing innovation and growth. Politicians mostly think within their respective national context.

Factory is an interface between startups and government, providing a platform for both politicians and entrepreneurs to interact with one another. The focus is to improve the legal framework for startups, derive data from early-stage to help politicians make smarter decisions, while showcasing both the success stories and failures within the international tech community

Industry

Traditional industries and large corporations are increasingly aware of the necessity of digital innovation to stay competitive in their markets. Hence they are seeking to engage with disruptive startups, but their corporate culture and complex structures are often at odds with that of a startup, making it all the more difficult to find synergies. In order to approach startups successfully, corporations need local partners with the right network, experience, and cultural understanding.

Factory is an ideal partner for corporations that are trying to understand the startup language. We connect the best local startups looking for investment, acquisition, and procurement opportunities to the industry in search of innovation through custom tailored events and content programming.

Academia

The cultures of entrepreneurs and academics can be diametric opposites with regards to approach and intention. There is a tremendous amount of unleashed potential in the world of researchers and academics for products and businesses; just as there is an opportunity for entrepreneurs to leverage academic research. Both sides have something to gain from tapping this potential.

Factory provides an excellent platform for entrepreneurs and academics to interact. It is our mission for both sides to gain awareness of that potential and to develop a continuous flow of information and data in both directions. We regularly engage with local and international universities, research institutes and think tanks to connect them with our community of entrepreneurs and create relevant presence on location for researchers.

The Six Elements

There are six core elements that make up a successful Factory location. Every location will have a slightly different team structure to cope with these depending on the people, the building and the local ecosystem.

(Excerpt from "The Six Elements", page 22)

Communication

Communication is the way we project our fundamentals verbally and visually. The mission is to live and breathe the communication strategy until it becomes natural.

Element 6: Communication

Communication and marketing are an integral component to achieving our mission of empowering entrepreneurs. At it’s core Factory’s voice is a reflection of the brand itself - it is how we reach our audience. The audience should never be categorized or siloed: never distinguish in tonality or style when talking to the team, the tenants, the startup world or mainstream media. Speak with one voice. Keep Factory’s brand principles in mind - the Factory fundamentals section will be your bible.

Excerpt from "Element 6: Communication", page 37

Our space is where people meet, where the magic happens: it’s the ultimate tool for success. Make it inviting, make it beautiful, make it flexible, make it the perfect product from founders for founders.

Element 2: Space

Factory’s limiting factor is space availability. Providing a stellar real estate experience is integral to the atmosphere of the building and the success of our tenants. The stage agnostic approach does not only benefit small startups, it goes both ways - large companies are constantly reminded of how agile and fast they were when they only had a couple of employees and small companies can learn from people who have "been there and done that".

The average facility management approach is not good enough: one has to understand startups, and understand that every aspect of the building and its residents’ interaction is furthering - or prohibiting - our mission’s success.

Excerpt from "Element 2: Space", page 26